Leica Camera: A “Boutique” Firm Faces A World of Change
The Leica
The Leica originated in the early 20th century by the German microscope builder Ernst Leitz GmbH. Before handheld models, still cameras were large, expensive and heavy equipment that required a tripod for use. The image was printed on glass covered with silver bromide, and the size of the result could not be changed. But in the 1920s Leica created its first mass-market handheld-sized camera, the Leica I model. It recorded the image onto a 35mm negative that could then be enlarged upon development. This innovation was…